Background
Patagonia Exquisiteces is a food product brand born with a clear mission: to bring the authentic taste of Patagonia to more people. With a strong commitment to natural ingredients, environmental ethics, and pride in a job well done, the brand needed a visual identity capable of conveying purity, origin, and quality without losing closeness or honesty.
Today, that identity accompanies a new stage of growth: Patagonia Exquisiteces products are marketed in RES, one of the largest butcher shop chains in Argentina. This marks an important step for the brand, moving from building a regional and artisanal presence to occupying a concrete space in a mass sales channel, while maintaining its Patagonian and premium essence.
Process
I co-developed the complete graphic identity of the brand, seeking a balance between the artisanal and the premium. The visual direction is supported by hand-made illustrations, palettes inspired by the Patagonian geography and real photographs of its workers, building an honest, human identity deeply connected with its place of origin.
The result is a visual system that communicates the essence of the product as a tribute to the simple, the natural and the well-done. An identity designed not only to look good, but to grow: from brand elements and communication to its presence on the shelves inside RES, where the brand now reaches new consumers without losing its authentic character.
